"Hell’s Kitchen" is a coming-of-age musical inspired by Alicia Keys’ teenage years in 1990s Manhattan, following a young girl’s journey of self-discovery, love, and ambition as she navigates family struggles and pursues her musical dreams.

I worked on editing and production of paid ad videos for Hell’s Kitchen before its Broadway run, crafting compelling promos that captured the show's essence. Developed a highly praised editing style that enhanced audience engagement, leading to its adoption as a template for subsequent marketing videos. Collaborated closely with marketing teams to ensure consistency in brand storytelling and maximize the impact of digital advertising campaigns.