Spearheaded the development of motion brand guidelines for TodayTix, establishing a cohesive animation style across marketing and product visuals. Led the integration of motion design into OOH and paid social campaigns, enhancing engagement and brand recognition. Designed dynamic loading screens, app store visuals, and preview videos to optimize the user experience and app discoverability. Additionally, I created internal content, including high-impact screens for the Leicester Square Underground shop, ensuring brand consistency across digital and physical touchpoints.